Swiggy shuts Snacc amid scaling struggles

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TLDR

Swiggy has shut down Snacc, its 15-minute food delivery app, after struggling to scale the quick-commerce model sustainably. The move signals a strategic consolidation as Swiggy sharpens focus on its core food delivery and Instamart businesses amid intensifying competition and mounting operational costs.

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Snacc experiment comes to an end

Swiggy has discontinued Snacc, its standalone 15-minute food delivery app, after failing to achieve the scale required to sustain operations. The quick-delivery vertical was launched to capture impulse, hyper-local demand but struggled to gain meaningful traction.

Scaling challenges in quick food delivery

Unlike groceries, hot food delivery within 15 minutes demands dense kitchen networks, consistent order volumes, and high operational efficiency. Snacc faced stiff competition, thin margins, and rising last-mile costs — all of which made profitability elusive.

Strategic consolidation underway

The shutdown reflects Swiggy’s broader strategy of prioritising core revenue drivers. The company continues to double down on its flagship food delivery platform and Instamart, where demand predictability and basket sizes offer clearer paths to scale.

Market signal for quick-commerce players

The closure underscores the structural difficulty of ultra-fast food delivery models in India. While speed remains attractive to consumers, sustainability hinges on unit economics — not just delivery time promises.