CME Ventures into Digital Finance, Introduces CoorB in the Middle East and Africa

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CME, a leading multinational technology firm renowned for over 40 years of pioneering solutions, announces its strategic foray into digital finance with the launch of CoorB. This significant venture signifies CME’s expansion into the financial technology sector, leveraging its extensive experience in delivering cutting-edge technological services and solutions.
CoorB capitalizes on CME’s extensive expertise in engineering, UX, AI, and data science to provide unparalleled end-to-end financial solutions and services. With a robust team of 500 engineers serving 80 million daily users, CoorB is poised to revolutionize traditional financial systems with modern technology. Its approach entails overlaying modern tech onto existing systems, facilitating agile digital transformation for governmental organizations, banks, non-banking financial institutions, and mobile network operators, without necessitating complete overhauls.
Wissam Youssef, CEO of CME, remarked, “The launch of CoorB reflects CME’s vision to spearhead a specialized hub for financial technology innovation. This initiative underscores our dedication to enhancing the digital finance landscape and augments our portfolio, seamlessly integrating with our insurance practice to provide a comprehensive range of services tailored to the evolving needs of the financial sector.”
CoorB is set to operate in key markets across the Middle East and Africa, including the United Arab Emirates, the Kingdom of Saudi Arabia, and the Arab Republic of Egypt, where it aims to establish new benchmarks in the fintech industry.